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Business news: LaGrange Bank to change name

The logo for Calumet Bank, which will become the new name of LaGrange Banking Company in July.

LaGrange Banking Company is changing its name to Calumet Bank, effective July 2015, as part of a focus on regional expansion and growth.

LaGrange Banking Company opened in January 2008 as a community bank and in February 2014 opened a branch in Columbus.

“LaGrange Banking Company has been a solid company with a strong brand since its inception and throughout the recession,” said bank President and CEO Lenny Bateman. “Yet, having branches in multiple markets with a geographically specific name creates confusion for our prospects in the Columbus market, as well as future locations. Understanding that our strength continues to be exceptional customer service in a community bank environment, we believe it’s necessary to have a name that both markets can feel is part of their own community.”

In selecting a new name, careful consideration was given to not alienating the existing customer base and to choosing a name with special meaning for LaGrange, according to a press release. Bank officials also wanted a name that would help create long term positioning of the brand and offer broad appeal across Georgia and various industries.

Local firm Kelsey Advertising and Design worked with LaGrange Bank to develop the new name and identity. After consideration of many options, the team selected Calumet Bank for its roots in LaGrange as part of Callaway Mills and the bank’s location in Calumet Center.

The font is designed to be reminiscent of the Calumet Mill era, according to a press release, with a logo mark that’s “modern and distinctive.” Transition to the new name is expected to take place through the end of third quarter 2015. Currently in development, an updated website will be accessible at www.calumetbank.com.

“The name change to Calumet Bank will be a seamless transition for our customers, while enabling us to better position the bank for continued success and growth,” said Jared Jones, LaGrange Banking Company chairman of the board. “In addition, technological advancements will allow us to further address the shifting habits of today’s banking customers.”