About 500 cyclists are setting out to raise $400,000 toward a world free of MS by riding up to 165 miles over two days.

Bike MS: Atlanta Peach Ride will depart and finish at Wild Leap Brew Co. in LaGrange on Saturday, Oct. 6 and Sunday, Oct. 7. The ride gives participants the opportunity to enjoy scenic countryside, as well as a fun and festive finish line at the brewery, where friends, family and other fans will join them in celebrating their efforts.

“Bike MS is an experience grounded in camaraderie that brings together cyclists of all levels for one reason — to create a world free of MS,” said Roy Rangel, President, National MS Society, Georgia. “Funds raised from this event support cutting-edge MS research as well as programs and services for people living with MS in this community.”

Bike MS: Atlanta Peach Ride is one of nearly 80 rides across the country hosted by the National Multiple Sclerosis Society. This year, more than 80,000 people are expected to participate in Bike MS nationwide.

Primal and The Pickle Juice Company are Premier National Sponsors of Bike MS. Primal is also the official National Cycling Apparel Sponsor and sponsors “I Ride with MS,” a special program recognizing Bike MS cyclists living with the disease.

Bike MS brings people together as individuals and as teams to conquer a challenge and share an unforgettable experience with friends, family and coworkers — while raising money to make a difference in the lives of people affected by MS. For more information about multiple sclerosis and the National MS Society go to nationalMSsociety.org or call (800) 344-4867.