Library holding logo contest for rebrand

Published 5:51 pm Thursday, October 24, 2019

The Troup-Harris Regional Library is holding a logo contest for its rebranding.  Three finalists have been presented by the library, and readers are encouraged to vote for their favorite through the library’s Facebook page.  

The library had its own criteria for choosing a design.  

“We were looking for something that would reflect the transformative nature of the process,” said Outreach Strategist Desmond Watson. “The color scheme will accurately reflect that too.” 

Blue was chosen because it represents knowledge, sincerity and peace. Orange brings to mind energy and enthusiasm, Watson said. 

A new logo is only part of the library’s redesign. A building committee of the board of trustees is meeting this week to consider a list of potential new spaces available in the library, according to Keith Schuermann, Regional Director for Troup-Harris Regional Library.   

Schuermann said the spaces before the committee include a demonstration kitchen, a fabric art studio, an audio/video production space, a zero-noise quiet study room and a digital makers space for the 3D printers the library already owns.  

“This is a statement project for what libraries can be and how they can serve,” Schuermann said. “We will amaze people.”

The expansion will add 2500-3500 square feet to the library’s existing 37,000 square foot footprint. It is an estimated $5.8 million project.

“It will give less space to shelving and more space to programming,” Schuermann said.  

He explained that currently, when the library has a big event like an author visit or the summer reading program finale, space has to be created for that event. The new building would allow space for those types of events. 

“There have been no major infrastructural updates in 25 years,” Schuermann said of the building. “That’s when the last renovation was done.” 

In addition to changes on site, Shuermann said the library has purchased property north on Harwell for potential green spaces. Proposed changes are all before the committee, which meets this week. 

The logo contest runs through Thursday, October 31.  

“Please vote,” Watson said. “Your opinion matters at this stage in the process.”  

Specific comments are also welcome on the designs. 

You can submit your comments by email to  

Voting is available through the library’s Facebook page or directly at, through Oct. 31.