Nelly fastest to sell out in Sweetland history

Published 5:05 pm Friday, July 7, 2023

Fans wanting Nelly tickets found themselves in a true “Dilemma” Friday morning, as the show was the quickest to sell out in Sweetland Amphitheatre history.

The rapper will perform at Sweetland on Aug. 26, and public tickets went on sale Tuesday morning at 10 a.m. and approximately 20 to 30 minutes later, they were all sold.

“There has not been a show, at least one that I have been a part of at Sweetland that has garnered so much excitement from the community and all parts of the community,” Sweetland General Manger Brent Gibbs said. “It has been a thrill to see it, and we’re so thankful that the community continues to support what we’re doing and Sweetland. We’re super excited to have him, and we’re working on additional programming to serve that market.”

There were some technical issues, mostly due to a presale campaign that allows newsletter subscribers a 24-hour jumpstart on purchasing tickets.

“For folks who have signed up for our newsletter, they are part of a presale campaign for every drop of shows where they have a 24-hour head start on the ability to buy the tickets. In the case of Nelly, we limited the amount of tickets that we would allow to be a part of our pre-sale campaign to 50% of the total capacity of the venue,” Gibbs said. “So what some people experienced yesterday or this morning, that 50% that we allowed to be sold before today’s public on sale.”

He said at 10 a.m. Friday all the tickets were released and the venue sold all of its 1,300 tickets in thirty minutes, the fastest timeframe in the history of Sweetland Amphitheatre.

“Most people who went to buy their tickets experienced what’s called a queue, and basically when they went to click purchase tickets, they had to get into line, digitally speaking a first come first serve. Once they were in the platform, they’d have 10 minutes to complete their transaction, or they’d have to move along and the next person in the queue would be able to get in,” Gibbs said.

“When people thought it was sold out yesterday, what they were seeing was the number of presale tickets sold. We had reached the limit that we were going to sell to our presale customers, and the rest of the tickets would go on sale Friday.”

He said with the success of the upcoming Nelly concert, it will set a precedent for future artists of similar celebrity.

“Nelly is playing LaGrange, and he’s also playing in Atlanta. What this demonstrates is that artists of Nelly’s caliber can come, play in LaGrange, we can treat them well, sell out their show and they can still go play Atlanta. Nobody loses any tickets, nobody loses any dollars and everybody can win including our citizens of LaGrange,” Gibbs said.

Gibbs said with the excitement from the community and an already sold-out concert, it’s looking like a good night.

“Nelly puts on a fantastic show. It will be a historical moment for Sweetland, and it’ll be a great moment for the community to come together. We’re excited for that as that’s always a priority for us,” Gibbs said. “We want all of LaGrange and Troup County to feel served by the choices that we make in programming, and we think this is going to be yet another example of a great night for the whole of the community.”